Cash flow problems? See your cash coming weeks ahead.
Profit on paper, nothing in the bank? Know where your cash is heading, weeks before it gets there.
Confidential · 30 minutes · No obligation
Most businesses don't run out of profit. They run out of cash, weeks before anyone sees it coming.
Cash surprises every month
✕ The bank balance is the only number you trust
✕ A good month still ends in a squeeze
✕ You find out about big payments when they leave
✕ You can't say whether you can afford the next hire
Cash problems rarely announce themselves
Profit hides cash gaps
A profitable month can still leave you short when customers pay late and suppliers do not wait.
Decisions get made blind
Hiring, stock and expansion get decided on today's bank balance, not on what is coming.
Last-minute funding costs more
Finance arranged in a hurry is more expensive and harder to get than finance planned weeks ahead.
From surprises to a plan
Now
✕ Surprises when cash runs short
✕ Guesswork on what is coming in
✕ Decisions made on today's balance
✕ Late payers you notice too late
With Finalytics
✓ A forward view of cash
✓ Early warning on shortfalls
✓ Overdue invoices followed up
✓ The confidence to commit
No finance team. Now a clear break-even.
A healthcare business with no finance team, where the bank balance was the only number anyone trusted.
A clear break-even
A cash runway model leadership runs themselves, with live numbers on FinPulse.
What good cash control looks like
The 13-week view
✓ A rolling 13-week cash forecast, updated every week
✓ Built from receivables, payables, payroll and commitments, not the bank balance
✓ Owned by the founder, run by finance
✕ A month-end bank balance tells you where cash was, not where it is going
Getting paid
✓ Invoices raised the day the work is delivered
✓ Overdue invoices chased every week, not every quarter
✓ Receivables aged and reviewed in every monthly pack
✕ Profit is not cash: a profitable business can still run out of money
Our view, from running cash for founder-led businesses. The full framework is in Cash is King.
Cash flow clarity for growing businesses
Cash problems hit growing businesses hardest. Sales rise, customers take longer to pay, stock and payroll go out first, and the bank balance stops telling the truth about next month. We work with founder-led businesses that are profitable on paper but tight on cash, and want to see trouble weeks ahead rather than on the day. You get a forecast you can plan around and a finance team that keeps it current.
What you can expect
✓ Thirteen weeks of cash visibility, kept current
✓ Receivables followed up, not left to age
✓ Payments planned around what is coming in
✓ Early warning before a shortfall, not after
Questions founders ask us
Profit is earned when you invoice; cash arrives when customers pay. Late payers, stock and growth all tie cash up, which is why a profitable business can still run short.
Thirteen weeks ahead as standard, so shortfalls show up while there is still time to act.
Usually not. We work in the system you have, and only suggest a change if it is holding you back.
Then it matters most. The first job is a clear picture of where cash stands and what is coming, so you can decide what to do next.
Yes. Receivables are part of the day-to-day finance we run, so overdue invoices are followed up, not forgotten.
One monthly fee for the whole finance function, cash forecasting included. Scope and fee are set in the finance deep dive, after a free Finance Clarity Session.
Stop guessing. Start seeing.
Thirty minutes. No obligation.
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